Obsessive Consulting offers the full spectrum of Internet marketing (Web 2.0) services. We can also create, implement and manage any and all aspects of a traditional campaign. Our services include:
- Search Engine Optimization (including structural and content optimization)
- Search Engine Marketing
- Social Media Marketing
- Text Marketing
- Public Relations Writing
- Article Marketing
- Audio & Video Marketing
- Newsletter Marketing
- Blog Marketing
- Digital Product Creation (eBooks, etc.)
- Transcription Services
Search Engine Optimization (including structural and content optimization)
Your website’s code and content should be optimized in a complementary fashion to improve the volume and quality of traffic. Efforts here may involve reviewing the site structure and code, coordinating site design or redesign efforts and creating fresh, optimized content to facilitate search engine indexing. Optimization can take a site from good to great traffic levels and ranking. The Key Benefit of SEO is that these techniques result in dominance in natural search rankings for targeted keywords, which increases brand awareness resulting in more traffic.
Search Engine Marketing
Search engine marketing, or SEM, includes the full spectrum of Internet marketing. The goal is increased visibility in search engine result pages (SERPs). Website visibility can be increased using a myriad of techniques including search engine optimization, paid placement, contextual advertising and paid inclusion.
Social Media Marketing
Social media marketing focuses on creating and distributing content that grabs eyeballs, captures attention and inspires online dialogues. Done properly the viral component of social media marketing will kick in, ensuring that your message spreads from person to person across multiple social networks. Easily accessible by anyone with an internet connection, it can raise brand awareness and facilitate dialogues with your customers. Social media is a relatively inexpensive platform to implement various marketing campaigns, text marketing and provides a venue for customers to interact directly with you.
Text Marketing
Text messages have a read rate of over 95% … That’s FIVE times more than email and NINE times more than direct mail. Additionally, the response rate is over 20%. Best when used in conjunction with a strong social media marketing campaign, eBooks and other digital offerings, text marketing can expand your connection to your customer and empower you to engage them when they have the motivation and opportunity to buy.
Public Relations Writing
There are two strategies for PR. The first is to create Press Releases that present timely, relevant information about the organization to editors of specific publications. Care should be taken that information is relevant, timely and newsworthy. The second strategy is to distribute releases via high profile sites (USA Today, Yahoo News, etc.) in order to tell our story. This strategy builds a backlog of information on the Internet and is not dependent on editorial limitations and whims. In both strategies, care must be taken in developing the “hook”, which will captivate both editor and reader alike. Strong releases can mean the difference between building a good relationship with editors and being blacklisted (which prevents consideration of future submissions). The Key Benefit of PR Copyrighting is that media placements promote our message and brand by third parties in an objective style that enhances our credibility amongst our affiliates and clients.
Article Marketing
This involves writing and distributing articles that will drive traffic to your website. There are clear and distinct (yet always changing) parameters that need to be followed in order to optimize the effectiveness of article marketing. It is critical to write articles of proper length, to have the right keyword ratios, and to place them in the proper location within the article. Distribution of the articles also needs careful attention. Article Marketing can take several months to see results, but done correctly, it can allow your company to dominate the “results” pages of search engines (i.e., Google, Yahoo, Ask, Cuil, etc.) for given keywords. Submission of the articles will be tracked and evaluated to determine which placements yield the best return for the time invested in this process. Article Marketing is similar to Public Relations in that the results are not always tangible. Within 3-5 months your company should see the effects of articles placed in key publications. Article marketing enables you to position your business as a thought leader and to lift your spokesperson as the subject-matter expert with customers and affiliates.
Audio & Video Marketing
On many levels, audio and video marketing is similar to article marketing. We create audio and video files around selected keywords, and then distribute them accordingly. Instead of articles to read, these are articles that can be heard and/or seen. Video marketing, especially, is still relatively new and the results can be very fast and very large. Currently (and subject to change), there is far less competition in this arena which allows for tremendous opportunity. Plus, the clear break-out trend is in video – many people would rather watch a video than read an article.
Newsletter Marketing
Newsletters that contain relevant, intriguing information train its readers to trust the emails containing the newsletters. “Hidden marketing messages” can position your company as a trusted authority and can keep the audience engaged with us – regardless of whether they’re ready to buy at that moment. By consistently delivering real information you will be there when the buying time comes.
Blog Marketing
Blogs are all about connecting to customers and highlighting the real value your company brings to the table, getting customer feedback and providing a link between your business and your affiliates and customers. At Obsessive Consulting we can develop guest blogging opportunities, which can improve your prominence and positioning in the market. The Key Benefits of blog marketing include increased perception of your company as the go-to source for information in this area. Additionally, making your executive staff more accessible makes people feel more “connected” to your organization.
Digital Product Creation (eBooks, etc.)
Digital products can be powerful, cost-effective lead generation tools. They allow you to get your message out and offer a viral component that ensure your message is read again and again and again.
Transcription Services
Got all the ideas in your head … Just need someone to write them down? Obsessive Consulting will transcribe your digital audio files quickly and correctly.
Contact Obsessive Consulting today to find out how we can lift your business to new heights.